TikTok Ads that
turn scrolling into sales
Stop throwing money at ads nobody sees. We create TikTok Ads campaigns that grab attention in the first 2 seconds, drive real engagement and turn young audiences into loyal customers. From In-Feed Ads and Spark Ads to TopView and TikTok Shop - everything optimized for maximum ROI.
AutoCub.ro
JurnalMM.ro
Optim Cars
Parentello.com
GazetaNord-Vest.ro
NLnest.com
StiriSM.ro
Crucea Roșie Satu Mare
Cristea AutoZone
Motel Select
La Popasul din Toag
MobilaHoz.ro
Break Element
Ribbz.ro
Shoperia.ro
Site-Web.ro
ADI Județul Satu Mare
PresaSM.ro
Centrul Genei
Ottoweb Analytics
TheCentWise.com
ContProtect.com
From brief to viral campaign in 4 steps
A structured, transparent process focused on measurable results.
Analysis & Strategy
We analyze your audience, your competition on TikTok and the trends in your niche, and set clear objectives: awareness, traffic, conversions or direct sales through TikTok Shop.
Native video creation
We produce video content optimized for TikTok - vertical format, a strong hook in the first 2 seconds, authentic storytelling and a clear call-to-action that doesn't feel like an ad.
Launch & Testing
We launch campaigns with A/B testing across audiences, creatives and formats. We test In-Feed, Spark Ads and TopView and find the winning combination.
Optimization & Scaling
We monitor CPM, CTR, CPA and ROAS daily. We stop what doesn't work, scale what performs and keep adapting to the platform's trends.
Your competitors are already on TikTok.
Where are you?
TikTok has over 1 billion monthly active users and is the fastest-growing platform in the world. In Romania, more than 8 million users spend an average of 95 minutes a day on TikTok. If your brand isn't there, you're missing out on the most engaged audience in digital - Gen Z and Millennials with growing purchasing power.
You're missing the Gen Z & Millennial audience
60% of TikTok users are between 16 and 34. They no longer respond to traditional ads on Facebook or Google. If you're not on TikTok, you simply don't exist for them - and they're your future core customers.
You don't understand the platform
You've tried posting Facebook or Instagram content on TikTok and it didn't work. Of course - TikTok has a completely different algorithm, its own visual language and a unique culture. What works on other platforms fails here.
Your content doesn't convert
You get views but zero sales. Views without a conversion strategy are just vanity metrics. Without a clear funnel, native CTAs and optimized landing pages, TikTok stays entertainment, not a sales channel.
You fall behind on trends
On TikTok, trends change in hours, not weeks. If you don't have a dedicated team constantly monitoring what's going viral, you miss the window of opportunity. A trend caught at the right time can generate millions of views for free.
Two scenarios. You choose.
Your brand only exists on Facebook and Google, where cost per click rises year after year and organic reach is dead. The younger audience - your future core customers - doesn't know you. A competitor launched a Spark Ads campaign that went viral and brought them 50,000 followers and a wave of orders. You've been running the same kind of static ads for 5 years and wonder why results keep dropping.
You invest more, get less - and lose ground every day you're not on TikTok.
Your In-Feed campaign caught a trend at just the right moment and generated 2 million views in 3 days - on a budget of only 500 EUR. Spark Ads amplify organic content from influencers who tested your product, with a 12% engagement rate. Your TikTok Shop is integrated, and customers buy straight from the video without leaving the app. Gen Z is talking about your brand.
A cost per acquisition 3x lower than on Facebook. Organic awareness that grows on its own. Sales that also come from unpaid content.
Which scenario will describe you better 3 months from now?
I want TikTok Ads campaignsThe types of campaigns we create for you
Each format serves a different strategic purpose. We choose the right mix for your business goals.
In-Feed Video Ads
Video ads of up to 60 seconds that appear naturally in users' feeds, between organic content. A native format that doesn't feel like an ad - with likes, comments, shares and a direct link to your website or store. The most versatile format for traffic, conversions and app installs.
Spark Ads
Amplify existing organic content - either your own or from creators who have mentioned your brand. Spark Ads keep the authenticity of the original post and benefit from real social proof (existing comments and likes). The best cost-to-performance ratio on TikTok.
TopView Ads
The first thing users see when they open TikTok - a fullscreen video of up to 60 seconds with sound on. Maximum visual impact, guaranteed reach and top-tier awareness. Ideal for product launches, events or large-scale brand awareness campaigns.
Branded Hashtag Challenges
We create viral challenges around your brand's hashtag that motivate users to create content (UGC). Millions of views, thousands of user-generated videos and massive organic awareness. Your community creates free ads for you just by taking part.
TikTok Shop Integration
Direct sales from TikTok - no redirects, no friction. Products appear in the video, users tap and buy instantly. Full integration with your product catalog, live shopping events and affiliate marketing through creators. The shortest funnel in social media.
Influencer & Creator Collaboration
We find and manage collaborations with TikTok creators relevant to your niche. From authentic micro-influencers to creators with millions of followers - we negotiate, coordinate the brief, monitor the content and amplify it with Spark Ads for maximum reach.
Branded Effects & AR Filters
Custom visual effects, filters and stickers featuring your brand that users add to their own videos. Organic brand integration into UGC content, increased awareness and playful engagement that doesn't feel like advertising.
TikTok LIVE Ads & Shopping
Promotion through live streaming with direct sales. We organize and promote live sessions with product demos, Q&As and exclusive offers. The audience interacts in real time and buys instantly from the stream. Average conversion is 3-5x higher than with standard ads.
Retargeting & Lookalike Audiences
A correctly installed TikTok Pixel, custom audiences built from website visitors, existing customers and video interactions. Lookalike audiences that find users similar to your best customers. Dynamic retargeting with the products they viewed. Every visitor counts.
TikTok campaigns tailored to your industry
Every industry has a different audience and language on TikTok. We adapt the strategy to your specifics.
Fashion & Beauty
- Try-on hauls and outfit of the day
- Makeup tutorials featuring your products
- Collaborations with beauty influencers
- TikTok Shop with a product catalog
- Branded effects with AR filters
- Seasonal campaigns and flash sales
eCommerce & Retail
- Product showcases and unboxing
- Full TikTok Shop integration
- Live shopping events
- Dynamic product retargeting
- UGC campaigns and reviews
- Catalog ads with a product feed
Food & Beverage / HoReCa
- Behind the scenes and recipes
- Viral food challenges
- Collaborations with food bloggers
- Promoting venues and events
- User-generated content reviews
- Geo-targeted local campaigns
Gaming & Apps
- Gameplay clips and highlights
- Optimized app install campaigns
- Influencer gameplay reviews
- Branded hashtag challenges
- Retargeting lapsed users
- Interactive ads and playable ads
Education & Online Courses
- Viral educational tips (EduTok)
- Promoting courses and workshops
- Student testimonials in video format
- Lead generation for enrollments
- Spark Ads with teacher content
- Admissions campaigns and open days
Travel & Tourism
- Cinematic destination showcases
- Travel tips and video itineraries
- Collaborations with travel influencers
- Promoting last-minute deals
- UGC from tourists and guests
- Seasonal and themed campaigns
What your business gains with TikTok Ads
Not just views - real, measurable, scalable business results.
Reach Gen Z & Millennials
TikTok is the only channel where you can efficiently reach the 16-34 age group at scale. This generation ignores traditional advertising but spends hours every day actively watching and engaging with TikTok content.
Organic viral potential
The TikTok algorithm distributes content based on quality, not follower count. A good video can reach millions of people even if you have zero followers. No other platform offers this kind of leverage.
Lower CPM than Facebook & Instagram
The cost per 1,000 impressions on TikTok is on average 30-50% lower than on Facebook and Instagram. You reach more people with the same budget - or the same audience with a smaller one.
5-10x higher engagement rate
Engagement on TikTok significantly outperforms every other social platform. Users don't just watch - they comment, share, duet, and create content inspired by your brand.
Direct sales through TikTok Shop
The shortest sales funnel in social media: users see the product, tap, and buy - all inside the app, with no redirect. Maximum conversion by removing friction entirely.
Free UGC from the community
Well-planned TikTok campaigns generate user-created content - reviews, unboxings, tutorials - that you can reuse in other campaigns. The most credible advertising comes from your real customers.
Everything included in our TikTok Ads service
From strategy to execution and continuous optimization - no hidden costs, no surprises.
You get more than just TikTok Ads campaigns
Every partnership includes these bonuses at no extra cost.
Full TikTok account audit
We analyze your profile, existing content, audience, and past campaigns. We identify growth opportunities and mistakes to avoid.
3 free test videos
We produce 3 test videos in different formats to find out which content style resonates best with your audience.
TikTok competitor analysis
A detailed report on what your competitors are doing on TikTok - what works, what doesn't, and how you can strategically differentiate yourself.
TikTok Pixel & Events setup
Correct installation and configuration of the TikTok Pixel on your website, with event tracking for conversions, add-to-cart, purchase, and custom events.
Total bonus value: 1,500 EUR - included free in your project
How much does it cost you to not be on TikTok?
Let's calculate the opportunity you miss every month without TikTok Ads:
And that doesn't include lost brand awareness, the viral content your competitors generate instead of you, influencers promoting rival brands, and a young audience getting used to other brands before they ever discover you.
TikTok isn't an optional platform in 2025 - it's where the next generation of consumers forms its brand preferences. The question isn't whether you can afford to invest in TikTok Ads - it's whether you can afford to let your competitors dominate the world's fastest-growing platform on their own.
What your brand looks like on TikTok
Your Spark Ads campaign generated 3.5 million views this month - on a budget of 1,500 EUR. Three influencers created organic content with your product, and you amplified it with ads. Engagement rate: 8.5%, 4x higher than your Instagram average.
Your TikTok Shop runs around the clock. 340 orders came straight from videos, without the customer ever leaving the app. The shortest funnel you've ever had. A hashtag challenge generated 1,200 UGC videos from users - content you now reuse in your campaigns on other platforms.
Your brand is recognized by Gen Z. The comments are full of friends tagging friends. Your organic audience grows on its own by 2,000-3,000 followers a month, with no extra ad spend.
TikTok didn't replace your other channels. It amplified them. And the cost per acquisition is lower than anywhere else.
What clients who chose TikTok Ads with OttoWeb say
Real results from real brands. Don't take our word for it - read their experiences.
“We were skeptical about TikTok for a premium fashion brand, but the OttoWeb team convinced us to test it. The first Spark Ads campaign generated 1.8 million views and 420 direct orders. ROAS was 5.2x - better than anything we'd had on Facebook in the past year. TikTok is now our main acquisition channel.”
“Our cost per lead on TikTok is 60% lower than on Google Ads for our online courses. The OttoWeb team created EduTok content that resonated perfectly with our young audience. We went from 50 to 300 enrollments a month in just 2 months of campaigns. The reporting is flawless.”
“The hashtag challenge OttoWeb created for our restaurant generated 800+ videos from customers in just 2 weeks. We had a line out the door for a month. The best ROI of any marketing campaign we've ever run. TikTok put us on the city's map.”
“The TikTok Shop OttoWeb set up for us opened a completely new sales channel. 35% of our online sales now come from TikTok, with a cost per acquisition 3x lower than on Instagram Shopping. The product catalog integration is perfect and orders come in around the clock.”
Frequently asked questions about TikTok Ads
Answers to the most common questions about advertising on TikTok.
Ready to conquer TikTok?
The initial consultation is free and without obligation. Together, we'll assess the TikTok Ads potential for your business, prepare a custom strategy, and estimate the ROAS you can achieve.