Facebook Ads campaigns that
bring customers, not just clicks
We don't throw money at ads and hope for the best. We build data-driven Facebook & Instagram Ads campaigns with surgical targeting, creatives that convert and daily optimization. Every leu you invest in Meta Ads works for you - with results you see in numbers, not in promises.
AutoCub.ro
JurnalMM.ro
Optim Cars
Parentello.com
GazetaNord-Vest.ro
NLnest.com
StiriSM.ro
Crucea Roșie Satu Mare
Cristea AutoZone
Motel Select
La Popasul din Toag
MobilaHoz.ro
Break Element
Ribbz.ro
Shoperia.ro
Site-Web.ro
ADI Județul Satu Mare
PresaSM.ro
Centrul Genei
Ottoweb Analytics
TheCentWise.com
ContProtect.com
From budget to results in 4 simple steps
A transparent process, with no complicated jargon and no surprises on the invoice.
Audit & Strategy
We analyze your current Meta Ads account (if you have one), study the competition, define your ideal target audience and build a personalized strategy with clear goals and measurable KPIs.
Setup & Creative
We configure the Meta Pixel, set up conversion tracking, create custom and lookalike audiences, design eye-catching visual ads and write copy that converts.
Launch & Testing
We launch campaigns with an A/B testing structure - testing different audiences, creatives, copy and placements. We quickly identify what works and allocate the budget to the winners.
Optimization & Scaling
We monitor performance daily, optimize budgets, fine-tune targeting and scale profitable campaigns. You get clear reports with real numbers, not vanity metrics.
Throwing money at Facebook Ads
without knowing if it's worth it?
Over 3 million businesses worldwide advertise on Facebook and Instagram every day. Competition is growing, cost per click keeps rising and Meta's algorithm is constantly changing. Without a professional strategy, your advertising budget evaporates - and you don't even know where it went. Meanwhile, your competitors are scaling their sales with optimized campaigns.
Wasted budget, no results
You boost posts, set up campaigns “by feel”, and at the end of the month you've spent hundreds or thousands of euros without knowing how many customers you've won. The budget goes on worthless impressions and clicks from people who will never buy.
You don't know your real ROI
Facebook shows you reach and impressions, but you don't know how many of those people actually bought. Without proper conversion tracking, a well-configured Meta Pixel and accurate attribution, you're flying blind - spending without being able to measure the return.
Wrong targeting, the wrong audience
Your ads reach people who don't need your product. You target too broadly, don't use lookalike audiences, don't exclude irrelevant audiences and don't retarget those who have shown real interest.
Your competitors are stealing your customers
Your competitors run professional campaigns on Facebook and Instagram, with retargeting, custom audiences and tested creatives. They show up first in your potential customers' feeds. Every day without optimized campaigns is a day you lose customers to them.
Two scenarios. You choose.
You boost posts from your phone, with 20-50 lei a day, for “everyone in Romania, aged 18-65”. Facebook eats your budget on cheap impressions, but nobody buys. You install the Pixel “somehow”, but it doesn't work properly. You have no idea how many customers come from ads. At the end of the month, your accountant asks what you did with 1,500 EUR on marketing - and you don't have a clear answer.
You're pouring money into Facebook like a black hole - no strategy, no data and no results.
Every campaign has a clear objective: leads, sales or qualified traffic. Audiences are built on real data - current customers, website visitors, high-potential lookalike audiences. Creatives are A/B tested: the winning variant automatically gets more budget. The Meta Pixel is perfectly configured and tracks every conversion. You receive a monthly report with the exact ROI: you invested X lei, you generated Y sales.
You know exactly where every leu goes and how much money it brings back. Marketing becomes a profitable investment, not an expense.
Which scenario better describes how you want your marketing to look in 3 months?
I want profitable campaignsWhat we do for your Meta Ads campaigns
Complete management of your Facebook and Instagram campaigns - from strategy to reporting.
Campaign Setup & Configuration
We configure your Meta Business Suite account, set up the Meta Pixel with the Events API for precise tracking, structure campaigns by objective (conversions, lead gen, traffic, awareness), define budgets and scheduling, and make sure every technical element works flawlessly from day one.
Targeting & Custom Audiences
We build surgically precise audiences: custom audiences from your customer list, website visitors, page engagement. We create lookalike audiences that find people similar to your best customers. We segment by demographics, interests and behaviors, and exclude irrelevant audiences.
A/B Testing & Optimization
We systematically test every variable: images vs. video, different headlines, short vs. long copy, CTAs, audiences, placements. We quickly identify the winning combinations and automatically reallocate budget to the best-performing variants. Daily optimization based on real data.
Retargeting & Remarketing
We win back visitors who didn't convert on their first visit. Retargeting campaigns for people who visited your site, added to cart but didn't buy, engaged with your pages or viewed specific products. Personalized messages for every stage of the funnel.
Analytics & Reporting
Detailed monthly reports with the metrics that matter: cost per lead, cost per acquisition, ROAS, conversion rate, cost per click. A live dashboard with real-time performance. No vanity metrics (reach, impressions) - just numbers that show exactly how much money you've earned vs. how much you've invested.
Creative Design & Copywriting
We design visual ads that stop the scroll: static images, carousels, short videos, Reels and Stories ads. We write persuasive copy that speaks your ideal customer's language. We follow Meta Ads guidelines for fast approval and maximum performance.
Instagram Ads & Reels Ads
Native Instagram campaigns - feed, Stories, Reels, Explore. Visual formats optimized for every placement. Short video ads that grab attention in the first 3 seconds. Shopping ads with a product catalog right inside Instagram. Organic reach amplified through ads.
Catalog Ads & Dynamic Product Ads
We connect your product catalog to Meta Ads for dynamic ads that automatically show each user the products relevant to them. Retargeting with the exact products viewed, automatic cross-sell and upsell, and shopping ads for eCommerce with an optimized feed.
Lead Generation & Instant Forms
Lead generation campaigns with native Facebook forms that auto-fill with the user's details - a conversion rate 2-5x higher than traditional landing pages. Automatic integration with your CRM and instant notifications for every new lead.
Meta Ads campaigns tailored to your industry
Every industry has a different audience. We create specific ad strategies that deliver results.
eCommerce & Online Retail
- Dynamic Product Ads with catalog
- Abandoned cart retargeting
- Shopping & collection ad campaigns
- Lookalikes based on buyers
- Seasonal campaigns and promotions
- ROAS and cost-per-acquisition tracking
Real Estate & Construction
- Lead gen for new properties
- Carousel ads with apartments/houses
- Precise geographic targeting
- Video tours and virtual walkthroughs
- Landing page visitor retargeting
- Instant forms with lead qualification
Medical & Dental Clinics
- Online booking campaigns
- Targeting by symptoms and health interests
- Patient video testimonials
- Service page visitor retargeting
- Awareness campaigns for specialist doctors
- Lead gen with booking form
Education & Online Courses
- Lead gen for course enrollments
- Video ads with content previews
- Webinar funnel with retargeting
- Lookalikes based on existing students
- Seasonal admission/enrollment campaigns
- Form abandonment retargeting
B2B Services & Consulting
- Lead generation with qualifying forms
- Targeting by job title, industry, company
- Thought leadership content ads
- Whitepaper download retargeting
- Account-based marketing (ABM)
- Multi-step nurturing campaigns
HoReCa & Restaurants
- Local campaigns with a geographic radius
- Menu and special offer promotion
- Reels & Stories with food content
- Reservation and event campaigns
- Retargeting visitors in the area
- Ads with limited-time offers and urgency
What your business gains with professional Facebook Ads
Concrete results you see in your account, not in PowerPoint presentations.
More qualified leads
Not leads who don't answer the phone. But people who need your product/service, who have engaged with your brand and are ready to buy. Precise targeting = quality leads.
Cost per click cut by 30-50%
Through continuous A/B testing, relevance score optimization and precise targeting, we significantly reduce your cost per click. Same budget, 2x the results - or the same results for half the budget.
Measurable, transparent ROI
You know exactly how many lei you invested and how many lei came back. Full conversion tracking, accurate attribution and reports with real ROAS. Marketing is no longer an expense - it's an investment with a calculable return.
Fast results, from week one
Unlike SEO, which takes months, Facebook Ads delivers results right away. Your campaign goes live within 24-48h, the first leads/sales come in within days, and full optimization takes 2-3 weeks.
Predictable scalability
Once we've found the winning formula (audience + creative + offer), you can scale the budget gradually and forecasting sales becomes simple math. More budget = more results, in direct proportion.
Reach 2.9 billion users
Together, Facebook and Instagram have 2.9 billion daily active users. In Romania, there are 13+ million active accounts. Whatever your niche, your customers are there - we just have to find them.
Everything you get with Facebook Ads management
A complete Meta Ads management package - no hidden costs, no surprises.
You get more than ad management
Every package includes these bonuses at no extra cost.
Full Meta Ads account audit
We analyze your current account: what works, what doesn't, where money is leaking and which opportunities you're missing. A detailed report with concrete recommendations.
Meta Pixel & Events API setup
We install and configure the Meta Pixel with the Conversions API for accurate conversion tracking - even with iOS 14+ restrictions and cookie consent.
Facebook Ads competitor analysis
We study your competitors' ads (Meta Ad Library), identify what works in your industry and build a strategy that sets you apart.
Live performance dashboard
Access to a real-time dashboard with every key metric: cost per lead, ROAS, CTR, conversions, budget spent - available anytime, on any device.
Total bonus value: 1,200 EUR - included free in your package
How much does it cost you to not doing Facebook Ads right?
Let's calculate the cost of unprofessionally managed campaigns:
And that's without counting the leads lost to missing retargeting, the conversions missed because of a misconfigured Pixel, the sales opportunities your competitors grab with optimized ads, or the opportunity cost of every day without professional campaigns.
Facebook Ads isn't optional if you want to grow in 2025+. It's the #1 acquisition channel for millions of businesses. The question isn't whether to run Facebook Ads - it's whether to run them right, with professionals, or keep throwing money away.
What your business looks like with professional Facebook Ads
The phone rings in the morning with a qualified lead who saw your ad on Instagram last night. It's the third one this week. You open the dashboard and see: ROAS 5.2x - for every leu invested in ads, you generated 5.2 lei in revenue. Cost per lead has dropped 35% compared to 3 months ago, thanks to continuous optimization.
Retargeting works around the clock: visitors who viewed your products but didn't buy see ads with personalized offers. 15% of them come back and complete their order. A lookalike audience based on your best customers keeps bringing in new people who resemble your existing buyers.
The monthly report makes it clear: X lei invested, Y lei generated, Z new leads, W new customers. No guesswork. No unanswered questions from accounting. Marketing has become the company's most profitable investment.
Facebook Ads didn't eat into your budget. It multiplied your revenue. And you wonder how you ever managed without professional campaigns.
What clients running Facebook Ads with OttoWeb say
Don't take our word for it. Read their real experiences.
“Before OttoWeb, we boosted posts and hoped for the best. Now we have structured campaigns with a 4.8x ROAS. Our cost per lead dropped from 12 EUR to 4.50 EUR in 2 months. The monthly reports are clear and we know exactly what our ROI is. The best marketing decision we've ever made.”
“We run a dental clinic and didn't know how to attract new patients. OttoWeb built lead gen campaigns with instant forms - now we get 40-50 appointment requests a month from Facebook Ads alone. The cost per appointment is under 8 EUR. Outstanding.”
“We worked with 3 agencies before OttoWeb. The difference is huge. They really do optimize daily - we've seen them adjust budgets, pause weak ads and test new variations. In 6 months we doubled our Facebook Ads sales with only 20% more budget. True professionals.”
“We sell new apartments and needed qualified leads. OttoWeb built a complete funnel: video ads with virtual tours, carousel retargeting, qualification forms. Our lead-to-viewing conversion rate is 35%. We sold 12 apartments in one quarter from Facebook campaigns alone.”
Facebook Ads FAQ
Answers to the most common questions about Meta Ads campaigns.
Ready to turn Facebook Ads into a customer machine?
The initial audit of your Meta Ads account is free and comes with no obligation. We analyze your current campaigns (or the lack of them), identify the opportunities and prepare a tailored strategy with projected results.