Google Ads campaigns that
bring customers, not just clicks
We don't throw money at Google and hope for the best. We build strategic campaigns - Search, Shopping, Display, YouTube and Performance Max - that target exactly the people ready to buy, at the right moment. Every leu in your budget works with a clear purpose: conversions and profit.
AutoCub.ro
JurnalMM.ro
Optim Cars
Parentello.com
GazetaNord-Vest.ro
NLnest.com
StiriSM.ro
Crucea Roșie Satu Mare
Cristea AutoZone
Motel Select
La Popasul din Toag
MobilaHoz.ro
Break Element
Ribbz.ro
Shoperia.ro
Site-Web.ro
ADI Județul Satu Mare
PresaSM.ro
Centrul Genei
Ottoweb Analytics
TheCentWise.com
ContProtect.com
From budget to conversions in 4 simple steps
A methodology tested on hundreds of campaigns, with no jargon and no surprises.
Audit & Strategy
We analyze your existing account (if you have one) and research your market, competitors and keywords. We define clear conversion goals, the optimal budget and measurable KPIs.
Campaign setup
We structure your account professionally: campaigns, ad groups, keywords, extensions, audiences, conversion tracking. We write ads with persuasive, relevant copy.
Launch & Monitoring
We launch the campaigns and monitor performance daily. We adjust bids, exclude irrelevant keywords and optimize the Quality Score of every ad.
Optimization & Scaling
We A/B test ads and landing pages, optimize cost per conversion and scale the profitable campaigns. Detailed monthly performance report.
Throwing money at Google Ads
but not seeing results?
80% of the Google Ads accounts we audit waste over 40% of their budget on clicks that never convert. Keywords that are too broad, no negatives, chaotic structure, no conversion tracking - the money goes out, but the customers don't come in. Meanwhile, competitors bid smarter and win the customers who should have been yours.
Budget wasted on the wrong keywords
You pay for clicks on generic terms that bring curious visitors, not buyers. Without negative keywords, your budget drains away on irrelevant searches that have nothing to do with your service.
No real conversion tracking
You don't know which campaign brings sales and which just burns budget. Without properly configured conversion tracking, you optimize for clicks, not profit. Blind decisions that cost a lot.
Competitors keep outranking you
Your competitors always show up above you on Google. They have better ads, more relevant extensions, a higher Quality Score - and they pay less per click than you for the same keywords.
Low Quality Score, high costs
Ads misaligned with the landing page, below-average CTR, low relevance - Google penalizes you with CPCs 2-3 times higher. You pay a premium for mediocre results.
Two scenarios. You choose.
You set up the campaigns yourself or with a "specialist" who forgot about them after launch. Your 2,000 EUR monthly budget disappears, but you don't know exactly where it goes. The report shows lots of impressions and clicks, but the phone doesn't ring. The contact form is empty. Competitors show up in first place with professional ads while you're on page two - if you show up at all. You tried raising the budget, but costs rose proportionally with no extra results.
You're spending money every month without knowing whether Google Ads actually works for your business.
Campaigns are strategically structured for each type of service and product. Every keyword is carefully chosen, every ad is persuasively written and A/B tested. Conversion tracking works flawlessly - you know exactly how many customers come from each campaign, and at what cost. Negative keywords are updated weekly. Quality Score is 8-10 on the main keywords, and CPC has dropped by 35%. Landing pages are optimized for conversion.
Same budget, 3x the conversions. And you know exactly what each new customer costs.
Which scenario will describe you better next month?
I want profitable campaignsCampaign types we manage
We choose the right campaign mix for your business. Each campaign type serves a different goal.
Search campaigns
Text ads that appear exactly when a potential customer searches Google for your product or service. Targeting based on purchase intent - we don't hope someone sees the ad, we show it precisely to the person actively searching for what you sell. Granular SKAG/STAG structure, complete extensions, persuasive A/B-tested copy.
Shopping campaigns
Your products with image, price and title right in Google results. Ideal for online stores that want direct sales. Optimized product feed, campaign structure segmented by category and margin, differentiated bids for top-performing products. Google Merchant Center integration.
Display & Remarketing
Visual banners on over 2 million Google partner sites. Dynamic remarketing that brings back visitors who didn't convert - you show them exactly the products they viewed. Segmentation by interest audiences, demographics and specific sites. Professional visual creative included.
YouTube Ads campaigns
Video ads on YouTube - the world's second-largest search platform. TrueView formats (in-stream, discovery), 6-second Bumper Ads and Shorts Ads. Targeting by interests, specific channels, keywords and custom audiences. You only pay when someone actually watches the ad.
Performance Max
Campaigns powered by Google's AI that run across all channels at once: Search, Shopping, Display, YouTube, Gmail, Discover and Maps. The AI automatically optimizes where and when your ads appear to maximize conversions within your set budget. Ideal for fast scaling with strong assets.
Landing Page Optimization
The best ads in the world are useless if your landing page doesn't convert. We analyze and optimize your landing pages: loading speed, persuasive copy, clear CTAs, simplified forms, social proof, mobile-first design. CRO that turns clicks into customers.
Local Campaigns & Google Maps
Ads that target customers in your geographic area. Ideal for local businesses: restaurants, clinics, car repair shops, brick-and-mortar stores. Ads on Google Maps, location extensions, "Near me" campaigns. Attract customers who are ready to visit you in person.
Phone Call Campaigns
Ads optimized to generate direct phone calls. Call extensions, call-only ads, call tracking with recording and attribution. Ideal for services where customers prefer to call: emergencies, consulting, professional services, bookings.
Advanced Remarketing & Retargeting
Don't let potential customers leave and forget about you. Segmented remarketing: visitors of specific pages, abandoned carts, existing customers for upsell, lookalike audiences. RLSA lists for Search remarketing. Controlled frequency so you never annoy your audience.
Google Ads strategies tailored to your industry
Every industry needs a different approach. We have hands-on experience in these verticals.
eCommerce & Online Retail
- Shopping campaigns with an optimized feed
- Dynamic remarketing for viewed products
- Performance Max for scaling
- Seasonal campaigns and promotions
- Revenue and ROAS tracking
- Segmentation by category and margin
Professional Services & B2B
- Search on keywords with commercial intent
- Lead generation campaigns with forms
- LinkedIn audience targeting
- Call extensions and sitelinks
- Lead and cost-per-lead tracking
- Remarketing based on pages visited
Medical & Healthcare
- Local campaigns for clinics and practices
- Targeting by symptoms and treatments
- Call campaigns for appointments
- Compliance with Google Healthcare policies
- Location extensions and reviews
- Remarketing for regular check-ups
Real Estate & Construction
- Campaigns by property type and area
- Display with property images
- YouTube virtual tours
- Lead generation for viewings
- Remarketing based on properties viewed
- "Near me" campaigns for agencies
Education & Courses
- Search campaigns for courses and certifications
- YouTube Ads to promote video courses
- Display on educational websites
- Lead gen with free resource downloads
- Remarketing to complete enrollment
- Seasonal campaigns (back to school)
HoReCa & Tourism
- Local campaigns for restaurants and hotels
- Google Maps Ads for local visibility
- Seasonal and event campaigns
- Remarketing for abandoned bookings
- YouTube Ads with videos of your venue
- Multilingual campaigns for tourists
What your business gains with professional Google Ads
Concrete results, not vague promises. Here's what properly managed Google Ads campaigns deliver.
Visibility on Google's first page
Show up instantly in front of customers searching for exactly what you offer. No waiting months like with SEO - you're on page 1 from day one. And not just anywhere on page 1, but above the organic results.
Qualified traffic, not random visitors
Google Ads targets intent. You reach people actively searching for your product or service - not vague audiences who might, possibly, someday buy. Traffic with real conversion potential.
Measurable ROI in real time
Know exactly how many lei you invested and how many you earned. Every conversion is attributed to the campaign, ad and keyword that generated it. Decisions based on data, not gut feeling.
Full control over your budget
Set exactly how much you spend per day, week or month. Pause or adjust campaigns at any time. No minimum budget contracts - you spend exactly what you can afford and scale as you see results.
Results from the first week
Unlike SEO, which takes months, Google Ads generates traffic and conversions immediately. Campaigns go live within 24-48h of setup, and the first leads can arrive on day one.
Rapid scalability
Found a profitable campaign? We scale the budget and reach more customers without limits. Google has the audience - we have the strategy. Grow sales in proportion to your investment, with no additional fixed costs.
Everything you get with Google Ads management
From audit to continuous optimization - transparent, with no hidden costs.
You get more than campaign management
Every contract includes these bonuses at no extra cost.
Complete audit of your existing account
We analyze your current account: structure, keywords, ads, Quality Score, wasted budget. You get a detailed report with optimization recommendations.
Comprehensive keyword research
Exhaustive keyword research: volume, competition, estimated cost, intent. Also includes a negative keyword list to protect your budget from day one.
Google Tag Manager setup
Complete GTM setup with conversion, event, scroll depth and click tracking. Connected to Google Analytics 4 and Google Ads conversion tracking.
Custom Looker Studio dashboard
Interactive visual report with all key metrics: conversions, ROAS, cost per conversion, Quality Score, trends. 24/7 access, automatically updated in real time.
Total bonus value: 1,300 EUR - included free in your contract
How much does a poorly managed Google Ads account cost you?
Let's calculate the real loss for an average account:
And that's just the directly wasted budget. It doesn't include customers who saw a weak ad and chose a competitor, opportunities missed because of a poor Quality Score, or the higher cost per click you pay because Google sees you as a low-quality advertiser.
Your competitors are bidding on the same keywords right now. Every day without optimization is a day they win your customers. The question isn't whether you can afford professional Google Ads management - it's whether you can afford to keep going without it.
What your optimized Google Ads account looks like
Your Search campaigns run with a Quality Score of 8-10 on your main keywords. Your average CPC has dropped 35% compared to what you paid before, while CTR is up 50% thanks to tested and optimized ads. Every morning you check the dashboard and see yesterday's conversions - real leads, phone calls, completed orders.
Remarketing brings back 15% of visitors who didn't convert the first time. Shopping displays your products with professional images right above the competition. Performance Max campaigns have uncovered new audiences you would never have targeted manually - and they convert brilliantly.
The monthly report says it clearly: cost per conversion down 40%, ROAS up to 5:1, and an upward trend line on the conversion chart. You know exactly what each new customer costs and how much profit they bring you.
Now Google Ads is no longer an expense - it's the most profitable investment in your business. And it grows every month.
What clients who grew their sales with Google Ads through OttoWeb say
Don't take our word for it. Read their experiences.
“Before OttoWeb, we were spending 1,500 EUR a month on Google Ads with mediocre results - a few dozen clicks and 2-3 leads. After the campaigns were restructured, the same budget now generates 25+ leads a month and our cost per conversion dropped by 60%. They were the first to show me exactly where the money was going.”
“The Shopping campaigns managed by OttoWeb increased our online sales by 180% in 6 months. The product feed was optimized flawlessly, the segmentation by category and margin was strategic, and ROAS reached 7:1. The best eCommerce partner we've ever had.”
“As a dental clinic, we needed a steady flow of new patients. OttoWeb created local Google Ads campaigns that bring us 40+ new appointments a month. Phone call tracking shows us exactly how many appointments come from Ads. The investment pays for itself 5 times over.”
“We worked with 3 agencies before OttoWeb. The difference is huge - finally someone who optimizes daily instead of just launching and forgetting. Their monthly reports are the most detailed I've ever seen. I know exactly what works and why. I recommend them 100%.”
Frequently asked questions about Google Ads
Answers to the most common questions about Google Ads campaigns and how working with OttoWeb works.
Ready to turn Google Ads into a customer-generating machine?
The initial audit is free and comes with no obligation. We analyze your current account (or build one from scratch), identify the opportunities and prepare a custom strategy with estimated ROI.