Augmented & Virtual Reality
that transform experiences
Stop just selling products — offer experiences. Virtual showrooms customers can "enter" from home, AR filters that let them see products in their room, immersive trainings that accelerate learning 4x. We bring the future into your business's present.
From concept to immersive experience in 4 steps
We transform your vision into (augmented or virtual) reality.
Defining the experience
We understand your goals, target audience and usage context. What should the user feel? What action should they take?
Concept & 3D Design
We create the visual concept, 3D models, textures and animations. Every detail is designed for maximum impact.
Development & Testing
We build the experience in Unity/Unreal, optimize for performance and test on real devices.
Launch & Analysis
We publish the experience, monitor engagement and optimize based on real usage data.
Your customers want tosee before they buy
70% of consumers say they would buy more often if they could visualize the product in their real space. 91% prefer interactive content over static. And return rates drop by 40% when customers use AR before purchasing. Your competition is already experimenting with these technologies.
Customers can't visualize the product
2D photos don't convey real dimensions, texture or how the product looks in their context. Result: hesitation and cart abandonment.
High return rates
"It doesn't look like the photo" is the #1 reason for returns. Every return costs you money, time and reputation.
Expensive and limited showrooms
You can't display all products physically. Customers from other cities can't visit. Rent goes up, space stays the same.
Expensive and inefficient trainings
Employees forget 70% of what they learn in the first 24 hours. Traditional trainings are expensive, time-consuming and have low retention rates.
Two scenarios. You choose.
A customer wants to buy a sofa from you. They look at photos, read the dimensions, but still aren't sure if it fits in their living room. They hesitate. Close the tab. "I'll think about it." Meanwhile, they find a store with AR — scan their room, place the sofa virtually, see exactly how it looks. Order instantly.
You lost the sale because you couldn't show them what you wanted to sell.
The same customer opens your website. Clicks "View in your room". Their phone scans the living room and places the sofa virtually, at real scale, with exact texture and color. They rotate it, move it, change the color. "Perfect, exactly what I was looking for." Orders on the spot. Conversion rate +40%, return rate -35%.
You didn't sell them a sofa. You gave them the certainty they're making the right choice.
Which experience do you want to offer your customers?
I want immersive experiencesWhat immersive experiences we can create
From AR product visualization to complete VR showrooms and immersive trainings.
AR Product Visualization
Customers point their phone at their room and see your product at real scale, in their space. Furniture, decor, appliances, fashion — any product can be visualized in AR before purchase. WebAR without an app.
Virtual VR Showrooms
Customers "enter" a virtual 3D space where they can explore your products, walk around, interact and even buy. Available on web, mobile or with VR headset. Unlimited showroom, zero rent.
360° Virtual Tours
We capture and present real spaces in interactive 360° format: hotels, restaurants, showrooms, real estate, event venues. Visitors from around the world, without travel.
AR Filters for Social Media
Custom AR filters for Instagram, Facebook, TikTok and Snapchat: virtual try-on for glasses, makeup, jewelry; brand effects; interactive campaigns. Organic virality and maximum engagement.
Immersive VR Trainings
Employees learn by doing, not watching. Realistic simulations for onboarding, safety, equipment operation, soft skills. Information retention +75%, training costs -60%, zero risks in the real environment.
Mixed Reality & Collaboration
We combine the real world with digital objects for presentations, remote collaboration, design review and assisted maintenance. Distributed teams work together on the same 3D model.
3D Product Modeling
We create photorealistic 3D models of your products, optimized for AR, VR, web and print. From furniture to jewelry, from electronics to fashion. Any product can become 3D.
Gamification & Interactive Experiences
AR/VR games for marketing, brand activations, events and education. We transform your message into an experience users want to repeat and share.
AR Packaging & Interactive Print
Packaging and printed materials come to life. Customers scan with their phone and see animations, additional information, video instructions or brand experiences. Print + Digital in one.
Immersive solutions tailored to your field
Every industry has unique opportunities for AR and VR.
Real Estate & Construction
- Virtual property tours
- Apartment visualization from floor plan
- AR for construction projects
- Virtual interior design
- 3D investor presentations
- VR finishes configurator
Retail & eCommerce
- Virtual try-on (fashion, glasses)
- Furniture visualization in room
- Virtual product showroom
- 3D product configurator
- Interactive AR packaging
- AR filters for campaigns
Education & Training
- Practical VR simulations
- Virtual laboratories
- Immersive safety training
- VR employee onboarding
- Interactive AR lessons
- Soft skills through VR role-play
HoReCa & Tourism
- Virtual hotel tours
- Interactive AR menus
- Room and space preview
- VR tourism experiences
- Restaurant staff training
- Virtual events
Production & Industrial
- VR machinery operation training
- AR-assisted maintenance
- Production line simulations
- Digital twin visualization
- Immersive safety training
- AR remote assistance
Health & Medical
- Medical procedure simulations
- VR surgical training
- VR therapy (phobias, PTSD)
- Interactive 3D anatomy
- VR-assisted rehabilitation
- AR treatment presentation
What your business gains with AR/VR
Concrete results, not just "cool" experiences.
Conversions +40% with AR
Studies show that AR product visualization increases conversion rates by up to 40%. Customers who "see" the product in their space buy more often and faster.
Returns -35% with visualization
When customers know exactly what they're getting, there are no unpleasant surprises. Return rates drop dramatically, saving money and logistical effort.
Time in experience +200%
Users spend 3x more time interacting with AR/VR content compared to static content. More time = more engagement = more conversions.
Training retention +75%
Employees retain 75% of what they learn through VR vs. 10% of what they read. More efficient, faster and safer training for complex procedures.
Virality and organic buzz
AR/VR experiences are shared naturally. AR filters in particular generate massive organic reach on social media without advertising costs.
Competitive differentiation
Few companies offer AR/VR experiences. Be a pioneer in your industry and gain the first-mover advantage.
Everything you get in an AR/VR project
From concept to launch and beyond — transparent, no surprises.
You get more than an AR/VR experience
Every project includes these bonuses at no extra cost.
AR/VR ideation workshop
Brainstorming session with your team to identify the best AR/VR usage opportunities in your business.
Launch kit & promo materials
QR codes, usage instructions, social media assets and promotional materials for the AR/VR experience.
Complete analytics setup
We set up tracking to measure engagement: time spent, interactions, conversions generated from AR/VR.
2 optimization iterations
After launch, we analyze data and perform 2 rounds of optimizations based on real user behavior.
Total bonus value: 1,300 EUR — included free in your project
What you lose withoutimmersive experiences?
Let's calculate the impact for an average online store:
And that's without including the reduction in returns, increased time spent on site (which improves SEO), or organic virality on social media.
AR/VR is no longer an experimental novelty — it's a business tool with proven ROI. The question is: do you want to be among the first in your industry to adopt it, or play catch-up?
How your business looks with AR/VR implemented
Your online customers no longer hesitate — they open the camera, see the product in their living room, order on the spot. Conversion rate has increased by 35%, returns have dropped by 28%. The competition is wondering what you're doing differently.
The virtual showroom received 3,000 visitors this month — from across the country, without paying rent for a larger space. Average time spent: 4 minutes. Comparable to a physical visit.
New employees do onboarding in VR. Instead of 2 weeks of traditional training, they're productive in 4 days. The cost per trained employee has dropped by 60%.
You didn't buy technology. You bought a competitive advantage that the competition can't easily copy.
What clients say who chose immersive experiences
Don't take our word for it. Read their experiences.
“We implemented AR furniture visualization and the results exceeded expectations. Customers spend more time on the site, conversion rate has increased and we receive fewer questions about dimensions. An investment that paid for itself in 3 months.”
“The 360° virtual tour of our hotel was a game-changer. Online bookings increased by 25% — customers see exactly what they get and no longer hesitate. Plus, it differentiates us from competition still using only static photos.”
“The AR filter for Instagram generated over 50,000 uses in the first month. Organic reach we would have paid tens of thousands of euros in ads for. The OttoWeb team understood exactly what we wanted and delivered beyond expectations.”
“VR training for machinery operators reduced training time from 3 weeks to 5 days. Workplace accidents in the first 6 months dropped by 40%. Clear and measurable ROI.”
Frequently asked questions about AR/VR
Answers to the most common questions about immersive experiences.
Are you ready to offer immersive experiences?
The initial consultation is free. Together we analyze how AR/VR can transform the interaction with your customers and prepare a personalized proposal.